It is all around the social media, look at Cara Delevigne´s instagram, or any other important mag accounts and you know what I am talking about. The launch of Burberry Art of the Trench in Asia yesterday evening in Shanghai.
Burberry brought its digital platform, Art of the Trench, to life physically for the first time in Asia tonight with an event
celebrating Shanghai and its creative community. The event, which celebrated all facets of the brand including music, innovation and the trench coat, was an immersive physical and digital Art of the Trench take over, with guests being able to explore the portraits via interactive touch screens throughout the store.
The event was hosted by British model and face of Burberry Body Tender Cara Delevigne. She was wearing a Burberry London Spring Summer 2014 white suit and Burberry Beauty (see picture below). Enjoy.
Source: Official Burberry Press Release