Behind the Scene
Here is the latest Burberry SS4 Campaign shooted with new, young British cast who come from music and acting worlds, some are newly discovered models; Jamie Campbell Bower, Leo Dobson, Malaika Firth, Jean Campbell, Matilda Lowther, Neelam Johal and Callum Ball. The cast reinforces the reputation Burberry has for finding and supporting emerging British talent and the campaign’s images are very beautiful. They’re quite different in tone and really reflect the romantic, gentle feel of the collection. They also highlight the Scottish woven cashmeres and sheer English laces used in the collection which is entitled ‘English Rose’.
“There’s a distinctly English mood to this season – a gentle, effortless, romantic quality, brought to life by a cast of bright young British talent.”
Christopher Bailey, Burberry Chief Creative Officer
Creative director: Christopher Bailey
Photographer: Mario Testino